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27 June 2021

Design Driven

TO CELEBRATE THE FIRST-EVER MAZDA MX-30, MAZDA AUSTRALIA PARTNERS WITH RMIT UNIVERSITY AND VIKTORIA & WOODS FOR A SUSTAINABLE DESIGN CHALLENGE FOR AUSTRALIA'S FUTURE DESIGNERS.

Design Driven

Welcome to Design Driven, a sustainability-led design challenge integrated into RMIT School of Fashion and Textiles’ curriculum, overseen by Australian fashion designer, Margie Woods of Viktoria & Woods and proudly supported by Mazda Australia.

Celebrating the arrival of Mazda’s first-ever MX-30 model, the challenge will see students inspired by design techniques and fabrics utilised in this all new vehicle. Materials such as heritage cork and repurposed plastic waste will be used throughout the challenge, with RMIT Fashion and Textiles Design students creating pieces that are innovative and sustainable whilst staying fashion-forward.

Currently offering Mild Hybrid engine and soon to be electric e-Skyactiv powertrain, First-Ever MX-30 epitomises cutting-edge style brought to life utilising environmentally-friendly materials.

“AS A PART OF OUR COMMITMENT, MAZDA IS DEVOTED TO PROVIDING THE NEXT GENERATION OF DESIGNERS WITH THE TOOLS TO DEVELOP DESIGN-FORWARD, SUSTAINABILITY-FOCUSSED DESIGNS.”

Embedded within the ‘Advanced Fashion Materials, Techniques and Expressions’ course, students from RMIT’s Bachelor of Fashion (Design)(Honours), Bachelor of Textile (Design)(Honours), and Master of Fashion (Design) programs will be involved.

At the culmination of the semester, one student will be selected as the overall challenge winner, and awarded the Mazda Design Award. Judging will consider the sustainable processes utilised as well as the student prototypes overall look and design. The winner will be awarded a trip to Mazda’s Japan Headquarters to experience a mentorship experience with Mazda’s Global Design Chief, Ikuo Maeda.

Meet our four finalists of the Design Driven Challenge: Carolina Hegeman, Lili McKenzie, Alexander Beattie And Max Kelleher.

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