Mazda Australia has continued its record-breaking start to the year with its best-ever February result of 8,689 sales for 10.1 per cent market share, according to official VFACTS figures released today.
In addition to setting a new February benchmark, last month also signified the company's third best month ever.
The new Mazda2 Genki benefitting from a host of additional features and a keen price arrives in Australian showrooms this week.
In line with the Genki’s status as the range-topping Mazda2, the new features will further increase occupant comfort and improve the driving experience.
Mazda Motor Corporation is independently in the process of developing an electric vehicle (EV) with the intentions of releasing the newest Mazda vehicle within the first half of 2012. The new EV is based on the Mazda2/Demio Subcompact and is said to have a driving range of 200 kilometres and is intended to be leased to government bodies and fleet customers.
At the moment, Mazda is advancing its Building Block Strategy, which prioritizes the advancement of base technologies by working to develop more proficient engines and transmissions while also reducing vehicle weight. Mazda will progressively bring in more electric devices such as regenerative breaking and hybrid systems. Initially, the results of the strategy will be that products featuring Mazda’s new, eco-friendly SKYACTIV technologies will be moving into the markets at some stage this year.
Similarly, with the Building Block Strategy Mazda is also continuing with the research and development into EVs which are designed specifically for customers who travel short city distances frequently. Through the lease of the EV program, Mazda aims to increase its knowledge of EV usage requirements and electric drive technologies.
The internal combustion engine is anticipated to remain the main feature of the automobile for the near future. Going onward, Mazda will continue to further improve and develop on its base technologies which are centred on internal combustion. At the same time, Mazda will also proceed with the development of eco-friendly technologies with the sole purpose of being able to offer all Mazda customers driving pleasure as well as exceptional environmental and safety performance.
